Latest Two Sides Survey Reveals Consumers Prefer Paper-Based Packaging
The ‘Trend Tracker Survey 2023’, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print, paper, paper-based packaging and tissue products. The survey questioned more than 10,000 consumers in 16 countries across the world, from South America and the United States to South Africa and Europe, providing an assessment of consumers’ attitudes and beliefs towards the paper industry and its products.
As the number of consumers purchasing goods online continues to grow, awareness of packaging choices and attention to the environmental impacts of the packaging material are increasing too. Results of the 2023 survey show that progressively more consumers believe paper-based packaging is better for the environment than all other packaging materials.
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